· Agile Marketing · 1 min read
Video of Agile Marketing at Scale talk at Midwest Digital Marketing Conference
As part of our belief that Agile should span more than just the product development/IT department and can actually benefit other areas of the organization, we spend our time practicing and evangelizing Agile in other areas in the organization. Marketing is one of these areas. I recently gave a talk at the Midwest Digital Marketing conference introducing Agile Marketing and telling the story of how we helped introduce it at CA Technologies.
Here’s the video from that talk -
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