Tag: central

CA Technologies unifying marketing and sales silos through marketing agility at scale: the patterns, challenges, and results from one of the early enterprise agile marketing case studies.

The case for combining Scrum and Kanban rather than choosing between them — and the co-development story behind Professional Scrum with Kanban (PSK).

A concrete Kanban board design for a marketing team: workflow stages, WIP limits, classes of service for campaigns vs. always-on content, and metrics to track.